North American ContractorLink Asked:

We need to reposition a growing business and gain better visibility across sales activity, customer data, and recruiting workflows. Teams were working from multiple data sources, making it difficult to operate efficiently and scale consistently.

  • We need to rebrand a growing new business for national growth.

  • We need to establish a go to market strategy and CRM competency.

  • Improve adoption of Salesforce and reduce time between disconnected systems.

We Answered:

We focused on activating a new brand that could serve diverse manufacturers and the growing contractor network while improving the sales and marketing strategy and execution connecting data sources, and helping Salesforce become part of how the business operates day to day.

  • Launched a new brand and identity

  • Implemented marketing automation and lead nurturing tools

  • Established revenue operations to drive business decisions and improve performance

Solutions Deployed:

Brand Positioning & Identity

Developed positioning, messaging, and brand direction aligned to growth and market visibility.

Marketing Automation

Connected marketing systems and workflows to improve lead engagement and operational visibility.

Sales Process & Strategy

Built more structured business development workflows and sales process alignment.

Fractional Leadership

Provided ongoing leadership support across business development, marketing, operations, and Salesforce strategy.

Outcome

0
Positioned Brand for Growth
0
Single Source for All Business Operations
0+
Tradespeople Developed into BD Leaders
0% +
Year Over Year Growth