IRF Asked:

Help us aligning our brand, messaging, and our use of Salesforce to strengthen our industry engagement.

  • We need a stronger brand and digital presence that better reflects the value of the organization.

  • We need clearer positioning and messaging for members, partners, and industry stakeholders.

  • We need Salesforce to evolve beyond the initial implementation and better support engagement and operations.

We Answered:

Rednellac led a team with Houlami and Propaganda3 to align brand, digital experience, messaging, and operational strategy around IRF’s long-term vision and member engagement goals.

  • Led the IRF rebrand, including logo, identity system, website, messaging, and brand standards.

  • Helped clarify organizational positioning and communication strategy across member and industry audiences.

  • Began supporting Salesforce optimization and operational alignment beyond the initial platform build.

Solutions Deployed:

Brand Identity & Positioning

Developed a refreshed brand identity, messaging framework, and positioning strategy aligned to IRF’s mission and industry leadership role.

Website & Digital Experience

Designed and launched a modernized website experience focused on member engagement, clarity, and accessibility.

Brand Standards & Messaging

Created brand guidelines and communication standards to support consistency across the organization.

Salesforce Optimization Support

Provided strategic guidance and operational support to help expand Salesforce capabilities beyond the initial implementation.

Outcome

0
Unified Brand Identity
0%
Digital Presence Modernized
0+
Engagement Platforms Connected
0
Salesforce Growth Roadmap