Our Operators

Dave is a certified Salesforce Administrator with a background across operations, marketing, and client support, focused on building systems teams use.

– Automation, reporting, and data management
– Process improvement and system administration
– Account management and client delivery

He joined Rednellac from North American ContractorLink, where he led marketing and supported Salesforce strategy. He now plays a key role in account management, focusing on simplifying workflows, improving data quality, and making sure systems support how teams actually work.

James leads development at Rednellac, making sure Salesforce solutions are built cleanly, scaled properly, and aligned with how teams actually operate.

– Leads Salesforce development teams and delivery
– Customization, automation, and system architecture
– Agile development and structured build approach

He brings a disciplined, hands-on approach, working closely with teams to turn requirements into practical solutions. His focus is on building systems that are not only technically sound, but usable and scalable in real environments.

John founded Rednellac to bring an operator led approach to Salesforce delivery, focused on building systems that reflect how businesses actually run.

– Salesforce architecture and delivery
– Strategic growth and process design
– Leadership of development teams across SMB, mid market, and enterprise environments

– PMP with deep technical leadership experience
Account management and client delivery

With 12+ years of hands-on Salesforce platform experience, John has helped build Snap-on’s Salesforce CRM environment and played a key role in the growth of a top ranked CRM Development Company. His approach is practical and grounded in real work, building systems that support how teams operate day to day.

Zach brings a senior advisory perspective to growth, helping organizations connect strategy, Salesforce, and execution in a way that supports long term scale.

– Strategic growth and innovation
– Deep knowledge of Salesforce solutions and ecosystem
– Experience leading and steering Salesforce partner relationships

With an MBA and entrepreneurial background, Zach has worked across Salesforce solutions and partner networks, helping organizations structure and scale on the platform. His focus is on keeping strategy connected to execution and making sure technology investments deliver real outcomes.

Jim focuses on where brand, revenue, and systems intersect, helping organizations connect positioning, go to market strategy, and Salesforce in a way that supports real growth.

– Aligns brand, go to market, and Salesforce
– Connects marketing directly to revenue
– Experience across healthcare, financial services, telecommunications, construction, and manufacturing

Jim’s background spans both enterprise and hands on environments. He has worked with organizations like Blue Cross Blue Shield, Johns Hopkins Health, American Express, The Hartford, AT&T, and Verizon, while also working alongside teams in the trades and helping launch North American ContractorLink.
That range brings a practical perspective on how business gets developed, sold, and delivered, aligning story and systems so teams can execute with clarity.

Kelsea leads delivery across projects, keeping teams aligned, work on track, and systems moving from plan to real-world use.

– Cross functional team leadership
– Project execution and coordination
– Stakeholder alignment and delivery oversight

Kelsea plays a central role in keeping work moving, connecting teams, managing priorities, and making sure solutions are implemented in a way that supports day-to-day operations. Her focus is on turning plans into execution so systems don’t just get built, they get used.

Melissa specializes in Salesforce Field Service, bringing real world experience into how systems are designed and deployed.

– Expert in full cycle Field Service implementations
– Service Cloud and Sales Cloud expertise
– Focus on technician efficiency and field execution

Her approach is shaped by time spent in construction-oriented environments and engineering roles, giving her a clear understanding of how work gets done in the field. She brings that perspective into every engagement, designing solutions that improve coordination, scheduling, and day to day execution.