PENN Asked:

Update the PENN brand and restructure the sales process to achieve a newly codified 5 year vision and mission.

  • We want a retool of our existing brand and visual identity.

  • We need a repeatable business development strategy and leadership for our execution.

  • We need a system for CRM & Revenue Operations.

We Answered:

Led and continue to lead Penn’s team with a new brand, identity, business development strategy, and ongoing management of business development, marketing and revenue operations.

  • Executed an update to the logo, brand, and developed a new website.

  • Built a business development model to drive sales tied to annual goals by division.

  • Architected, deployed, and manage Penn’s Salesforce CRM.

Solutions Deployed:

Brand Positioning & Identity

Refreshed the PENN brand, messaging, and website to better reflect the company’s scale, capabilities, and direction.

Sales & Marketing Tools

Developed materials and tools to support business development, pipeline visibility, and customer engagement across divisions.

CRM & Revenue Operations

Built and structured Salesforce around PENN’s sales and estimating workflows to improve visibility, forecasting, and coordination.

Fractional Leadership

Provided ongoing strategic support across marketing, business development, and revenue operations to align process, and growth initiatives..

Outcome

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Divisions Unified Under One Brand System
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Strategic Touchpoints with Customers and Prospects.
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Single Source for Revenue Operations.
0%+
Increase Digital Engagement